So many small businesses hardly make it, and some of the reasons why include not having enough capital, failing to access the market due to limited marketing, but the one big reason why most small businesses do not succeed is because they don’t look professional, lack consistency in their messaging or communication, are difficult to come by on the internet i.e. they do not have websites, look like scammers because they use Gmail, yahoo, etc. for emails so they do not look legit. Well below I outline a number of reasons why you you need a website and professional emails for your small business in order to reduce some of the problem mentioned about by explaining, briefly the advantages of having a website as business.
One source of truth.
All your queries from customers should be answerable by going to the website. This way you avoid sending out different messages or making any omissions or mistakes. Also with a website you need update your information in one place and then every other media wil reference the information on the website.
Central feed for all your socials
All your social media channels need to march to or sing the same tune. In other words your Instagram, Twitter and Facebook audience should be getting the same current content and messaging from you and what easier way than to do this via your website’s blog posts?
Well curated and checked information
Because you sit down and carefully draft the information and content about your busines before adding it to your website you will be presenting clients with information that is accurate and has less typographical and semantic errors.
Detailed information about your products and services
Because your website has comprehensive information about your business and the products and services it offers, it is the best place to direct your customers. There is no need to sift and check through many corners to get enough information for the client to make an informed decision.
Accessibility of information about your business
Because your website is on the internet it is accessible from any device even ones without Facebook Twitter or instagram. All you need is a browser on the device and access to the internet.
It is makes you look professional
Let’s face it, not many people take a business without a website and professional emails seriously. You look like you either don’t know what you are doing or are a scammer. That’s bad news for your reputation. Also, it just says that your business is not advanced. Who wants to work with backward people?
To get a website and professional emails designed for your for affordable prices and quick turnaround times, contact me at karabo@dsignstudios.co.za, (067) 918-7326 today!